SK Telecom has launched an indoor positioning service using Bluetooth beacons at the Seoul SK Knights home arena. The service uses Bluetooth Low Energy beacons to accurately identify user locations and provide information or services through apps. SK Telecom has developed four industry-specific Bluetooth beacon models to cater to different types of venues. The beacons were tested at the Seoul SK Knights home arena, where user locations were accurately identified and information or services were provided through apps. SK Telecom aims to improve user experience and promote mobile commerce through this service. SK Telecom's Senior Vice President, Park Chol-soon, stated, "Interest in beacon-based services is rising globally. This service has great potential in mobile commerce." SK Telecom plans to expand its indoor positioning products and services to improve user experience and promote mobile commerce.